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Groww’s flagship event ‘Ab India Karega Invest’ records strong participation of retail investors from Kochi

Published in Investment Monday, 06 June 2022 17:54

Aims to impact 10 million Indians across 100 cities through Ab India Karega Invest

49% of investors in Kochi on Groww prefer investing in stocks while 46% invest in mutual funds & 3% in IPOs

Kochi ::Groww, India's fastest growing investment platform today concluded its on-ground event,Ab India Karega Investin Kochi. The event witnessed strong participation from the retail investor community in the city. A financial education initiative,Ab India Karega Invest aims to simplify investments for citizens across the country in a simple, secure and accessible manner.

Started in 2020,Ab India Karega Investis Groww's offline event that introduces people to the investment world, educates them about different investment options and resolves their queries through one to one interaction. Groww targets tier II and III markets that are indicating a high potential of retail investment growth in the near future, thereby creating a broader ecosystem, nationally. Since its launch, Groww has successfully conducted these day-long events in more than 20 cities, impacting over two million investors so far. Every year, Groww aims to conduct Ab India Karega Invest in 100 cities across the country, impacting 10 million Indians, across tier II and III markets.

Founded in 2016, Groww currently has over 20 million plus users on its platform. The platform has witnessed significant interest from young investors in Kochi and particularly in Kerala. Currently, Groww has close to 0.4 million (4 lakh) users in Kerala.

Interestingly, 20% of users on Groww’s platform in Kochi are in the age group of 25-30 years, while 16% of users are in the age group of 31-40 years and 13% of users are between the ages of 18-24 years. Among the total users in Kochi, 49% of investors on Groww’s platform prefer investing in stocks, 46% in mutual funds and 3% invest in IPOs. While in the state of Kerala, 50% of users on Groww’s platform are investing in mutual funds while 46%  users Invested in stocks and 3% of users invested in IPOs.

Harsh Jain, Co-founder & COO, Groww, said, “Kerala is among one of our key growing markets, with a strong base of retail investors. We have seen significant interest in investing from cities like Kochi in Kerala. Through ‘Ab India Karega Invest’, we have reached out to a lot of existing and potential investors and have educated them on starting their financial investment journey. It was heartening to see the response for the event and will continue to empower investors with the right knowledge and tools to maximise their wealth.”

About Groww

Groww was founded by Lalit Keshre, Harsh Jain, Neeraj Singh and Ishan Bansal. Groww enables retail investors to access financial products and services through its web and mobile app on both iOS and Android. Groww is backed by marquee investors, including Sequoia Capital India, Y Combinator, Ribbit Capital, Tiger Global and Iconiq Growth.




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