Kochi: A meeting of the Pepper Trust  held here has condoled the passing away of Peeyush Pande, the genius in the advertising industry, who had created many unforgettable advertising materials.

The speakers dwelt on the unique creations of late Pande for brands such as Cadbury, Asian Paints and Fevicol. He defied the superiority of English in the advertising industry by adopting common men's  language. Pande had nurtured Indianness in all  his creatives. The song " Mile Sur Mera Tumhara" written by him echoed the unity and strength of our Country.

Pande was the Chief Guest at the Pepper Award function held at Kochi in 2017. His thoughts at the event were great encouragement to the newcomers in the advertising industry.

 K.Venugopal, Chairman, Pepper Trust, Dr.T.Vinayakumar, P.K.Natesh, U S Kutty and  V.Rajeev Menon(Trustees) along with Vinodini Sukumar, Dominic Savio, Chistepher and Anil (representing various advertising agencies) paid homage to Peeyush Pande on the occasion.