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Sunidra to propel Rs 200 crore revenue target of Eastern Mattresses

Published in Corporate Monday, 23 May 2022 13:49



 
 
Kochi:: Eastern Mattresses Private Ltd, a company belonging to Group Meeran, is targeting Rs 200 cr turnover in the next 3-5 years. The company is hoping that the new range of its flagship Sunidra Mattresses would help in achieving the Rs 200 cr turnover target.   

Speaking to media persons on Tuesday Group Meeran Chairman Navas Meeran said new range offers the best-in-class comfort, support and durability. "We are committed to providing quality products to customers", he added.The new range is crafted to perfection with high quality Belgian Ticking, Rubberized Coir, Pocket Springs, Latex and PU Foam, said Mrs Shereen Navas, Managing Director of Eastern Mattresses. "The company believes in a holistic approach towards excellence with constant innovation, R&D and infrastructure investments", she added.

Sharing the future plans, Eastern Mattresses CEO Anil Kumar said the company is targeting over Rs 200 Cr turnover in the next five years. The new Ruby Range launched on Tuesday will be the key driver for the revenue growth. Ruby range offers affordable luxury to the consumers along with economy models. "We have two state-of-the-art manufacturing facilities at Thodupuzha in Kerala and Hosur in Tamil Nadu", Kumar said.    

The fully integrated plant at Hosur will focus more on exports, contract manufacturing and private labels. The Thdoupuzha plant has been modernized with the capacity for three lakh units per year. The company also has its R&D facility for innovation and new product development.  
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Possible Questions:
1: Price of the new range and its comparison with competition
2: Sunidra Market Share in Kerala and all India   
3: Market size of mattresses in India and Kerala
4: Market for private labeling
5: Potential for exports

Group Meeran: Group Meeran is an integrated business conglomerate founded by the visionary (Late) ME Meeran in 1968 as the Eastern Trading Company. Headquartered in Kochi, Kerala, Group Meeran evolved through popular brands, empowering start-ups and actively contributing to the economy and building a community. The group’s multiple ventures across a myriad of industries have grown into market-leading popular brands loved by consumers all over India. The group stands to build an inclusive economy and a fair and equitable community. From retail and property to technology and education, the group’s range of products and innovative end-to-end solutions are diverse. The inspiring legacy of Group Meeran is reflected in its commitment to social transformation through encouraging and aiding private equity partnerships and investments in multiple sectors.

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