Kochi : Eastern has launched two brand new Payasakoots in the market this Onam. In the Maduram Payasakoot category, wheat and dal payasakoots have been marketed to Malayalis all over the world this Onam. Along with the existing semiya and palada stews, new wheat and dal stews will also be launched in the market. Maduram Payasakoots are instant hits of Eastern. A packet of 300 grams will cost you Rs 75. Samiya and Palada are priced at Rs 85.

 
Payasams have an important place in Malayali cuisine. Its importance and consumption increases during Onam. Adding the sweetness and happiness of Malayali Payasam to every good moment. Eastern's CMO Manoj Lalwani said in a press conference that based on the emotional connection of Malayalees with payasam, Eastern has brought two new payasakuts to the market. He also said that the surveys conducted by Eastern show that the new and old generations are equally fond of Eastern stews that can be cooked in a short time with the changed living conditions.

 
Eastern is expanding its food products to suit the 'unique tastes of the country'. Eastern's constant focus is on creating flavors and cuisines that resonate with Kerala's cultural heritage.


About Eastern: Established in 1983, Eastern is one of the leading companies in the Indian spice market. Eastern has introduced a wide range of products like spices, spice mixes, rice powders, coffee, pickles, breakfast mixes and traditional Kerala sweets in the market. Eastern is one of the favorite food brands in South India. In addition, Eastern has an extensive presence in the international market as well. Eastern Norwegian company Orkla was acquired by its Indian subsidiary MTR Foods in 2021.

PHOTO CAPTION: Eastern's Onam Special Wheat and Parip Payasakoots are launched by CMO Manoj Lalwani and Head of Innovations Shivpriya Balagopal.