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Nova Eyewear unveils Spring Summer Collection in Kochi

Published in New Launches Saturday, 17 March 2018 10:57


 Brings a whole new range of trend setting powered sunglasses

Nova Eyewear, the global eyewear brand from the house of Vision RxLabhas introduced its spring summer collection 2018, boasting of the latest and trendy range of powered sunglasses for the Kochi market. The collection adds finesse to the season’s free–spirited mood with a touch of dynamism. Nova Eyewear’s new range of trendy eyewear exhibits sheer sophistication and style and ensures that people with eye power don’t have to compromise with aesthetics when it comes to outdoor eye protection. Nova Eyewear caters to all genders, ages and lifestyles, acknowledging the spirit of the ever so dynamic and eclectic trend and fashion conscious crowd of today. Nova Eyewear’s Spring Summer collection will certainly refreshregular style codesand at the same time elevate the fashion statement of the generation.

To add to this, Nova is also offering attractive gifts on purchase of various products. The offers are available at leading optical chains. Here the customers on purchasing products from Nova Eyewear (such as Novalenses & frames,Nova sunglasses)of a particular price bracket will getfree goodies such as premium wallet set,sling bag, laptop bag as applicable on such product range. This offer will be available to the consumerstill March end.

Keeping in mind the purchasing habits of the consumers in Kochi, Novaensures availability of quality products in this market, especially for the ones with eye power, ensuring clear vision, protection and style.  The consumer behaviour in Kochi is belief oriented and there is a preference for trusted brands, which never compromise on the quality of the products they offer. To cater to such loyal customers, Nova has blended stylewith technology in all their products and have thus resonated its brandphilosophy of ‘Vision Meets Fashion’. The new collection unveiled not only notches up one’s style a bit higher, butat the same time ensures protection of the eyes from the harmful UV rays while taking care of visual clarity.

Spoilt for choice, the Spring Summer collection has an offering for everyone. Models like Matteo and Angelo for men, pamper the inner macho with the shiny rims in black and brown. The solid grey and gradient brown tints with the silver flash bring the ‘look to die for’ factor to one’s wardrobe. Vittoria, Martina and Marta with varied colours of frame like shiny demi black, shiny demi olive and shiny

Translucent blue are the highlights from the women’s collection. The classy blue mirror that comes with Marta is a must-have pick, for the style goddess in you.
Addressing the demand for style by the younger generation, the Spring Summer collection has a range for the young teens as well. Chiara with the crystal shiny olive frame, solid grey tints and the silver flash, talks volumes about the direction the youth style is shifting to.

Breaking the stereotype of limiting one’s style to the daily chores, Nova also has a range for the sporty ‘you’. Wear your style when on field with the hardy sunglasses Carlos, which flaunts a matt royal blue frame, with solid grey hues and a blue mirror to add to that bling!

Speaking about the unveiling, Ms. PammiJamalpuria, GM-Corporate Marketing, Vision Rx Lab said, “This Spring Summer collection is special to us as we have gone an extra mile to understand the style factor that the people in Kochi are looking for. We being specialists in powered sunglasses, we always endeavour to match up to the style of the people while also combining the advanced lens technologies in our eyewear range. This collection flaunts a wide range of playful hues, whichis sure to satisfy your fashion quest this season. Find your new season match from the array of our huge collection and discover your fashionable self.
Additionally, Kochi being a very special market for our brand, we bring loads of offers for our loyal customers as well as for the new ones to use our products and enjoy the long term benefits out of it.”

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Business Diges March April 2018

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