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Mahindra Powerol launches all new range of Diesel Generators

Published in New Launches Friday, 19 January 2018 16:43

Strengthens presence in higher kVA segment with its 250kVA& 320 kVA offerings
Mahindra Powerol, a business unit of the USD19 billion Mahindra Group announced its entry into the higher kVA diesel generators (DG) segment with the launch of its all new range of250/320kVA DGs in Kochi. These diesel generators are powered by the Mahindra mPower series of engines. Designed at Mahindra Research Valley, its R&D hub in Chennai and manufactured at its Chakan plant near Pune, this new 9.3 litre engine range is the latest addition to Mahindra Powerol’s mPOWER series and comes equipped with the technologically advanced CRD engine.
The CRD engines are powered with superior and advanced Common Rail DieselEngine (CRDe) technology. This technology is future ready and best known for heavy duty performance and fuel efficiency. It significantly reduces pollution by going beyond the standard emission norms. The same advanced technology is now being used for the newly launched 250kVA and 320kVA DG Sets.
The 250kVA diesel generator is priced at Rs 12.5 lakhs + GST (ex-works) & 320kVA diesel generator is priced at Rs. 16.0 lakhs + GST (ex-works)
According to Hemant Sikka, President – Chief Purchase Officer, Powerol & Spares Business, Mahindra & Mahindra said,“This launch marks our foray into the higher kVA Diesel Generator segment, with our own engines, which in turn will define a new segment and consumer group for us. At Mahindra, it is our constant endeavour to offer advanced and accessible technologies to our consumers and our all new range of 250/320kVA DGs with CRDe technology bears testimony to this philosophy. This future ready CRDe technology is set to deliver lesser emissions and higher performance at a lower operating cost, thereby raising the bar in customer centricity. We will continue to innovate andthus offer the best-in-class products and services from the Mahindra Powerol stable”.
The smart DG with smart service

Launching in Kochi,Sanjay Jain, Vice President(Retail & International Business) Mahindra Powerol said that the high block loading capacity of the Mahindra Powerol DG Sets enhances the DG performance against a high instantaneous load which is useful for heavy duty applications. The new range of DG Sets is equipped with Mahindra’s unique DiGi-SENSE technology which makes it a Smart DG. The performance of Smart DG sets can be monitored real-time remotely from anywhere, thereby improving the uptime of the DG Sets. 
Primarily a service driven industry, the purchase decision of DG sets depends on service network and after-sales service commitment. Mahindra Powerol DG sets are supported by one of the widest service network of more than 200 dealers with over 400 touch points nationally.
The centralized call center alert 24x7 is very well equipped to provide immediate support to the customer. The team of experts can help to choose the most optimal and well suited solution to help the customer in the least time possible.
Mahindra Powerol has also introduced a unique colour – Coral Orange -for the entire range of aesthetically im

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Business Digest January 2018

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