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Airtel Digital TV’s New Plan Offers Amazon Prime Benefits to Customers

Published in LifeStyle Tuesday, 24 September 2024 06:57



•    Plans for unlimited Malayalam Linear TV and Amazon Prime Lite start at INR 434
•    As part of its ‘Ultimate and Amazon Prime Lite’ plan, Airtel Digital TV will offer access to 350+ live TV channels along with Amazon Prime Lite benefits to subscribers

Thiruvananthapuram, September 23, 2024— Airtel Digital TV has joined hands with Amazon Prime to offer live TV and Prime Lite benefits as part of its new Ultimate and Amazon Prime Lite plan. Subscribers of the plan can enjoy unparalleled entertainment from Prime Video on 2 devices in HD quality, in addition to enjoying linear TV channels. Prime Lite subscription also includes other Prime benefits like free unlimited same-day delivery on over 10 Lakh products and next-day delivery on 40 Lakh+ products on Amazon, early access to sale events & Lightning Deals and 5% cashback on purchases on Amazon.in with Amazon Pay ICICI Bank Credit Card.

Siddharth Sharma, CEO- Airtel Digital TV, Bharti Airtel, said, “The growing demand for mobile entertainment has prompted us to expand our TV offerings, providing customers with anytime, anywhere access. Our partnership with Amazon Prime enhances our content lineup, complementing our diverse range of home entertainment services. We are excited to offer customers an unparalleled experience, with prices starting as low as INR 434 for the Malayalam content. We are confident our users will maximise the value of this compelling deal.”

“At Prime Video, we are constantly looking at ways to strengthen our distribution and take our much-loved movies and series to an even wider audience,” said Shilangi Mukherji, director & head – SVOD business, Prime Video, India. “The collaboration with Airtel Digital TV makes access to Prime Video’s full selection of content even more seamless, while providing other shopping & shipping benefits of Prime Lite, like unlimited free ‘Same-day/Next-Day’ delivery across millions of products, early access to exclusive deals, and much more. The collaboration aims to make premium entertainment even more accessible to customers in India.”

Plans at glance:
Price    Pack Name    Duration (Days)    
            
INR 434    Malayalam Ultimate & Amazon Prime Lite 1M    30    
INR 1722    Malayalam Ultimate & Amazon Prime Lite 6M    180    

With this offer, Airtel also aims to refine home entertainment with unlimited access to 350+ TV channels, along with over-the-top (OTT) content available on Prime Video, to provide a holistic solution to the evolving entertainment needs of consumers.

Subscribers can enjoy a seamless streaming experience with uninterrupted access to the full selection of Prime Video’s movies and series including the highly popular Original series like Poacher, Dhootha, Inspector Rishi, Mirzapur, Panchayat, The Family Man, blockbuster movies Joji, Malik, Kuruthi, Tiger 3, Kantara, Maja Ma, Bawaal, Teri Baaton Mein Aisa Uljha Jiya, and many more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Boys, to name a few.


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