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Aristocrat enters the exciting category of rucksacks with Hike and Peak

Published in LifeStyle Thursday, 09 August 2018 17:15


~ Priced below Rs.2000, Aristocrat’s first ever rucksack collection guarantees to be your ideal companion in every adventure ~


 Aristocrat, the value brand from V.I.P Industries, India’s leading luggage company, forays into the exciting category of rucksacks with Hike and Peak. The newly launched collection boasts of a smart design, combined with a sophisticated yet edgy look. Packed with some amazing features at unprecedented price points, these rucksacks are a must-have for every travel junkie!


The outstanding capacity of 45L makes the collection ideal for all forms of adventure. Crafted with premium lustrous fabric, the rucksacks are available is two classic shades – black and grey. The rucksacks are equipped with three spacious compartments in addition to a large shoe compartment, a front pocket and side zipper pockets to help you stay organized. These are impeccably designed to accommodate/ carry a 17’’ laptop as well. 


 Commenting on the launch, Sudip Ghose, CEO, VIP Industries says, “We understand the diverse needs of today’s consumers and with this new collection, we strive to cater to the needs of travel enthusiasts at accessible price points. The rucksacks are loaded with abundant unique as well as essential features, making it ideal for a trek or a weekend getaway. We’re thrilled to venture into this exhilarating category as we expand our budget friendly offerings. It is not just a rucksack, it’s an adventure!”

Furthermore, the highly travel-friendly rucksacks are also equipped with essential features including long mesh pockets and compression straps on both sides, an organizer and bottom lugs for added safety.


As a part of the introductory offer, both the bags are priced below ₹2000.  The rucksacks offer an amalgamation of excellent style, utility, quality and true value for money. So go get your hands on the collection and gear up for your next adventure! Hike and Peak by Aristocrat are available across all VIP outlets, luggage dealers, hypermarkets and online as well.




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Business Digest August September 2018

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