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Berger Paints launches new TVC in Kerala

Published in LifeStyle Tuesday, 09 January 2018 16:07


~WeatherCoat Longlife Luxury Exterior Paint~

Berger Paints India Limited, the second largest paint company in India today announced the launch of their new ad campaign around WeatherCoat Longlife Exterior Paint specifically for the Kerala market.

This new ad campaign is strategically made to match up to the outlook of Malayalis. The story revolves around a simple fact that every Malayali loves his/her state and strongly feels the urge to keep alive the regional spirit. Through the product, Berger Paints has subtly touched upon the local culture and added a flavour to the Kerala palette for Malayali consumers. The concept of a beautiful home and colorful glamorous walls go hand in hand to make the journey of our lives brighter. The TVC is beautifully built on a famous Kerala folk song “Kantha Njanum Varam” which is associated with the traditional local annual festival Thrissur Pooram. Thus this has a direct connect with the local audience who can relate to the temple festival. The film has been directed by award winning film director Martin Prakkat, and it features celebrities like Renji Panicker & Alencier Ley Lopez thus highlighting the aspirational factor.

The main objective behind launching this new TVC is to promote WeatherCoat Longlife Luxury Exterior Paint as a product, which not only has the functional benefit to cater to all weather conditions of Kerala, but also to satisfy the aspirational needs of a home owner in Kerala.

Commenting on the concept, Sudhir Nair, General Manager, Marketing, Berger Paints India Limited, said “The new TV commercial harps on the idea of keeping up the aspirational outlook of  the Malayalis and providing with a quality product which offers ultimate protection under extreme weather conditions. The product is not only everlasting but has an unmatched sheen, which gives protection against fungal and algal growth. After a lot of technological development and innovation we have come up with such a unique product which perfectly suits the requirement of the Kerala consumers.”
About Berger Paints:
Berger Paints India Ltd. is the second largest decorative paint company in India and the 6th largest in Asia. The company ranks 35th among the top 50 brands in India as reported by Millward Brown in their BrandZTM Top 50 most valuable Indian brands research study. The company has always been a first mover in establishing a number of trend setting innovations starting with Color Bank Machines to their latest innovation, which include Berger Express Painting and products like Silk Glamour and WeatherCoat Anti Dust. The company has moved a step ahead in its efforts with launch of 2 innovative products
Silk Glamour is a luxury emulsion for interior walls that gives it a rich-glam finish due to its unique crystal reflective technology. WeatherCoat Anti Dust, with its unique Dust Guard Technology gives it enhanced Dust Repellence properties and keeps the house looking new for years. The TVC for the rides on one of the most popular songs in Indian History, Manoj Kumar’s “Mere Desh Ki Dharti” to eulogize the India of Today which is evolving and progressing every day.
Berger Express Painting promises customers a unique experience of “Faster, Cleaner and Better” painting through the use of automatic painting machines.  The Mechanization of the painting process ensures a

better quality job in lesser time at no extra cost living up to the promise of “Faster, Cleaner and Better”. The company has set up 18 I-Train centers to train applicators on customer sensitization and to ensure that the customer painting experience is enhanced. Besides soft skills, the applicators are trained on usage of tools, application of various Berger products.
The company has come a long way since its inception during the British-India period. What started as a paint manufacturing company has changed its DNA over the years to cater to latest consumer tastes and preferences. Berger Paints now considers itself to be in the business of décor and aesthetics and not merely selling cans of paint.

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