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Sony announces attractive consumer promotion offers for Onam

Published in LifeStyle Friday, 04 August 2017 16:17


Elevating the festive fervor of Onam, Sony India announced its big plans for the Onam festive season with a host of very exciting consumer offers along with easy finance options, especially for its customers in Kerala.

Assured gift on purchase of select Sony products along with easy finance offers

Customers purchasing Sony products such as select Sony BRAVIA TVs, Home Theatres, Digital Imaging products including Alpha professional cameras, Cyber-shot point and shoot cameras, Handycam camcorders and Action Cam will be entitled to a very attractive assured gift on every purchase. The assured gift includes Sony products itself and range from PlayStation 4 1 TB, external hard drive 1 TB, USB portable chargers, pendrives and memory cards. The promotional scheme started on 1st August 2017 and will continue until 15th September, 2017. Customers can also avail special finance scheme through Bajaj Finserv or Capital First with down payment of just Re. 1 at no extra processing fees. Various EMI options are also available on select credit card through pine labs terminal.

Speaking at the launch event, Kenichiro Hibi, Managing Director, Sony India said, “Onam is the first in the series of festive seasons across India and it is the benchmark for us to evaluate sales trend across the country during the full festive season. We are confident that the exciting consumer promotion offers across our product categories and local marketing campaign with superstar Manju Warrier will certainly help boost our sales in this region. With exciting finance schemes, customers will be able to purchase their favourite Sony products with ease”.

Satish Padmanabhan, Sales Head, Sony India, said, “It has been our endeavor to make Onam more special for our customers with each passing year. This festive season we aim to achieve Rs. 170 crore sales from July-September, 2017 in the Kerala market alone. He added, “On the back of our newly launched BRAVIA OLED TV and double up of 4K TV line-up to 20 models, we plan robust sales of 50,000 units across Kerala market during Onam festive season. To top it all, there is assured gift on purchase on every BRAVIA with, we are confident, will add more joy to the Onam festivities of our customers”.

Introduces new products across product categories

Sony India has added an array of innovative products to the company’s product portfolio across categories that include BRAVIA OLED TVs, Alpha 9 mirroriess camera, Alpha 5100 entry-level mirrories camera, Xperia XAI Ultra mid-range smartphone, high power portable home audio system MGC-V50D and stylish 5-1 channel tall boy home theatre system HT-RT40
Category            Model name        MRP
BRAVIA        164 cm (65) KD-65A1        Rs. 464,900/-
BRAVIA        139 cm (55) KD-55A1        Rs. 364,900/-
Alpha        09 (model ILCE-9)                Rs. 329,990/-
Alpha        A5100 (model ILCE-5100L)    Rs. 39,990/-
Xperia        XA1 Ultra                           Rs. 29,990/ – (Best Buy)
Audio        MHC-V50D                         Rs. 33,990/-
Audio        HT-RT 40                           Rs. 22,990

Sales target of Rs. 170 crore from July – September, 2017 festive season in Kerala

Sony has an aggressive target of Rs. 170 crore from July – September, 2017 during the festive season on Onam backed by attractive consumer promotion offers, finance schemes, new products across categories and aggressive marketing campaign.

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