To Develop and Market “AvestaAyurVAID” Scientifically Validated Medical Foods and Dietary Supplements
Mumbai – Avesthagen Limited and Apollo AyurVAID, a unit of Kerala First Health Services Private Limited, an Apollo Hospitals Group Company, announced their strategic partnership to design, validate, manufacture, and market a range of breakthrough, scientifically validated medical-foods and dietary supplements, aimed at setting a new industry benchmark for quality, efficacy, and safety.
The products to be marketed under the joint brand “AvestaAyurVAID” aims to promote the integration of medical nutrition with Ayurvedic principles for a new generation of consumer and prescription health products. They shall address specific dietary management of a specific disease or syndrome or disease state for which distinctive nutritional requirements has been established by systematic medical evaluation.
Natural bioactives based on promising Ayurveda botanical candidates shall be developed and validated through Avesthagen’s ADePt®, a proprietary bioactive discovery engine, and MetaGrid®, an exclusive bioactive testing methodology. The collaboration shall emphasize rigorous scientific and clinical validation to ensure industry-leading product safety and efficacy profile.
Avesthagen and Apollo AyurVAID shall synergistically combine their expertise, and knowledge to design, manufacture and market precision medical foods utilizing innovative strategies that enhance patient care, promote holistic wellness, and advance the field of integrative medicine and modern medical nutrition.
Key areas of focus include managing chronic diseases such as diabetes, weight regulation, cardiovascular conditions, and metabolic disorders. Additionally, the partnership shall address onco-nutrition, immunity, cognitive health and mental well-being, ensuring a comprehensive approach to modern medical nutrition.
Avesthagen subsidiaries, Avesta Nordic Research Pvt Ltd. and Avesta Good Earth Foods Pvt. Ltd., shall be responsible for the manufacture of products, and Apollo AyurVAID shall be responsible for the marketing of products under this agreement. Product development shall be a joint responsibility.
Dr. Preetha Reddy, Vice Chairperson of Apollo Hospitals and Chairperson of Apollo AyurVAID, said, “At Apollo Hospitals, our unwavering commitment to patient care drives us to continuously seek innovative solutions that enhance health and well-being. This strategic partnership between Apollo AyurVAID and Avesthagen represents a significant step forward in integrating the timeless wisdom of Ayurveda with cutting-edge scientific validation. By developing AvestaAyurVAID’s range of scientifically validated medical foods and dietary supplements, we are not only addressing the unique nutritional needs of our patients, but also pioneering a new approach to holistic healthcare that promotes healing from within. Together, we are setting new standards in medical nutrition and reinforcing our dedication to delivering personalized and effective care to every individual we serve.”
Dr. Villoo Morawala Patell, Chairperson and Managing Director of Avesthagen Limited expressed enthusiasm about the partnership's potential, stating “We are thrilled by the opportunities this collaboration with Apollo AyurVAID presents. By combining modern cutting-edge bioactives with Ayurveda we can offer patients more personalized nutrition and effective treatment options. AvestaAyurVAID shall develop and commercialize a range of breakthrough plant-based nutritional products designed to prevent or mitigate disease conditions, thereby supporting lifestyle management and overall health. Through the consumption of healthy, medically validated foods, individuals can proactively address potential health issues and reduce the need for pharmaceutical interventions.”
Rajiv Vasudevan, Managing Director and CEO, Apollo AyurVAID, added “We are delighted that Apollo AyurVAID’s expertise and insights in Ayurveda medical care can now be leveraged through Avesthagen’s cutting edge scientific validation platform for a new generation of precision designed AvestaAyurVAID Medical Foods and Dietary Supplements. This first of its kind, synergistic collaboration leveraging precision Ayurveda medical science with the power of biotechnology, systems biology and nutrigenomics shall result in botanical-bioactive powered personalised health solutions that uniquely benefit patients.”
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About Medical Foods: Medical foods, also known as Foods for Special Medical Purposes (FSMPs), are specially formulated foods that help meet the nutritional needs of patients with diseases, disorders, or medical conditions. These foods are intended for patients who are unable to get adequate nutrition from normal foods or by modifying their diet, and who are either malnourished or at risk of becoming malnourished. Medical foods are different from naturally occurring foods because they are specially processed and formulated.
About Apollo Hospitals Enterprise Limited www.apollohospitals.com
It was in 1983 that Dr. Prathap Reddy made a pioneering endeavour by launching India’s first corporate hospital- Apollo Hospitals in Chennai. Over the years, Apollo Hospitals has established itself as home to the largest cardiac practice in India with over 160,000 cardiac surgeries. Apollo Hospitals is also the world’s largest private cancer care provider and runs the world’s leading solid organ transplant program. As Asia’s largest and most trusted healthcare group, its presence includes over 12,000 beds across 73 Hospitals, over 5,500 Pharmacies, over 1875 Primary Care and Diagnostic Clinics, and 200 plus Telemedicine Centres.
As an integrated healthcare service provider with Health Insurance services, Global Projects Consultancy capability, over 15 medical education centres and a Research Foundation with a focus on global Clinical Trials, epidemiological studies, stem cell & genetic research Apollo Hospitals has been at the forefront of new medical breakthroughs with the most recent investment being that of commissioning the first Proton Therapy Center in Chennai across Asia, Africa, and Australia. Every four days, the Apollo Hospitals Group touches a million lives, in
its mission to bring healthcare of International standards within reach of every individual.
For more than 35 years, the Apollo Hospitals Group has continuously excelled and maintained leadership in medical innovation, world- class clinical services, and cutting-edge technology. Our hospitals are consistently ranked amongst the best hospitals globally for advanced medical services and research.
Apollo Ayurvaid, a unit of Kerala First Health Services Private Limited, an Apollo Hospitals Group Company www.ayurvaid.com
An Apollo Hospitals Group Company, Apollo AyurVAID operates a chain of insurance approved Ayurveda hospitals across India offering in-patient, out-patient, pharmacy services since 2006. Apollo AyurVAID is the leader in Precision Ayurveda Medical Care and a pioneer in Integrative Medicine in India. Apollo AyurVAID’s differentiated ability to design and deliver personalised health solutions based on classical Ayurveda principles provides a blue ocean opportunity to design and market a new generation of science-backed Ayurveda products and services.
Apollo AyurVAID is India's fastest-growing integrated Ayurveda health enterprise, encompassing a chain of insurance-approved Ayurveda and integrative medicine hospitals, Ayurveda products, and digital health services.
India’s 1st NABH accredited Ayurveda hospital, the 1st and only National Quality Award winner from the Ayurveda sector, Apollo AyurVAID's protocols enable the identification of underlying disease pathways facilitating precise differential diagnosis and the design of precise interventions for aetiopathogenesis reversal.
With over 19 years of experience managing over 400,000 patients, across Bengaluru, Chennai, Gurugram, New Delhi, Kochi and Almora, Apollo AyurVAID has assembled India’s best and largest panel of Ayurveda clinicians for medical care across preventive, curative and promotive health. These experts are adept at identifying key health concerns and developing optimal solutions, with additional experience in product development and regulation.
About Avesthagen Limited, Avesta Nordic Research Private Limited and Avesta Good Earth Foods Private Limited: www.avesthagen.com
Avesthagen Limited is an international, integrated, and diversified life sciences company based on a systems-biology approach. The company is at the forefront of the convergence of food, pharma and population genetics for the development of new products and novel therapies. Avesthagen aims to commercialize its developed products and technologies geared towards Nutrigenomics, Agriculture and Precision Medicine with its proprietary Predictive, Preventive and Personalized (“PPP”) healthcare platform. The company offers a unique pathway to address the high unmet need in understanding and treating diseases as well as addressing nutrition, energy and environment limitations around the world. The Strategic Business Units of Avesthagen are Science and Innovation, Consumer Healthcare, Wellness & Environment.
Avesta Nordic Research Private Limited and Avesta Good Earth Foods Pvt. Ltd are both wholly owned subsidiaries of Avesthagen Limited. Avesta Nordic primarily focuses on the research, development, manufacturing, and commercialization of our "Food for Medicine" portfolio, which includes novel bioactives, functional food products, and dietary supplements designed for health-conscious consumers worldwide. Our key offerings are based on scientifically and clinically validated plant extracts or bioactives, derived from traditional Indian medicine. These are developed through ADePt®, our proprietary bioactive discovery engine, and MetaGrid®, Avesthagen’s exclusive bioactive testing methodology.
Avesta Good Earth Foods Private Limited, A Nutrition Functional Food company specializing in the development and marketing of branded Healthy, Functional, and Medical foods based on proprietary scientifically validated plant-based bioactive. Good Earth with its range of “health foods” targets health-conscious consumers who believe that health is a priority and can be managed better through food rather than drugs. The Good Earth “functional foods” as part of a healthy lifestyle helps in the prevention and management of degenerative diseases like diabetes, cardiovascular disease, osteoporosis, obesity and overall wellbeing. The Good Earth brand is aimed at health-conscious consumers who
prioritize managing their health through nutrition, offering a range of "health and functional foods" as an alternative to traditional medications.
For more information,contact:
Vaishnavi Birla
+91(8779234301)
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