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Elite Arogya: Elite launches healthy new varieties of Bread and Rusk

Published in Health Friday, 09 February 2018 17:10

The Elite Food Division runs one of the largest food companies in Kerala. Elite Brand is well-known for its quality among its consumers and is being retailed to more than 70,000 outlets in South India and Maharashtra through 1,200 distributors.
Besides India, Elite Group has its presence in Global markets including the Middle East, USA, UK, Europe, Canada, Singapore, South Africa, Australia, Taiwan, Israel, and Malaysia.

The Elite Food Division is a part of a major conglomerate that handles activities in various sectors such as Food Processing, Food Retail, Real Estate, Sports, Infrastructure, Trading and Online Jewelry.  The food sector is powered by 9 quality driven high-tech manufacturing facilities across India. Elite is an ISO 9001-2000 and HACCP certified company that has adopted a Total Productivity Maintenance policy under the guidance of the renowned Japanese Institute of Productivity Management (JIPM). With more than 150 SKU’s, the group has the capacity to supply over 600mts of branded products daily with stringent safety and quality control through its ISO 22000 and HACCP certified plants.

Why Elite Arogya?

Your food choices each day affects your health and determines how you feel today, tomorrow, and in the future.
The world is becoming more & more health conscious. Good nutrition is an important part of leading a healthy lifestyle.  A healthy lifestyle involves eating a balanced diet, exercising regularly and managing stress effectively. A balanced and Healthy diet can help you to maintain a healthy weight, reduce your risk of chronic diseases like heart disease, hypertension, type-2 diabetes and certain types of cancer, and promote your overall health. A balance diet provides adequate amino acids from protein, essential fatty acids, vitamins, minerals, fiber and adequate calories.
 Present food choices of people of south India contains more carbohydrates & sugar leading to high percentage of diabetes and other chronic diseases.
It’s never too late to start changing your food habits and you can always kick-start your journey toward a healthy life by switching to healthy & nutritious food.”Elite Arogya” has been conceptualized to provide wide range of healthy food choices.
As a first step we are here to launch Elite Arogya in bakery Range with 4 variants of Bread & 3 variants of Rusk

Varieties of Elite Arogya Bread & Rusk

Oat bread & Oat Rusk:

Prepared using specially processed from quality oats. It is a good source of Soluble dietary fiber, Antioxidants, Vitamins and Minerals. Soluble fiber helps in reducing cholesterol & reduces the risk of cardiovascular diseases. Contain low sugar, no cholesterol & no transfat.

Multigrain Bread & Rusk:

Authentic taste of natural whole grain such as Wheat, maize, oat, ragi, black sesame & flax seed. It provides a balanced nutrition and is an excellent source of Protein, dietary fiber, vitamins and minerals. Contain low sugar, no cholesterol & no trans fat.
Whole Wheat Bread & Rusk:
It gives real taste & mouth feel of wheat bran. Its a good source of dietary fibers, protein, vitamins & minerals. It helps in reducing constipation & reduces risk of diabetes. Contain no cholesterol & no transfat

Brown Bread :

Made from 100% Whole Wheat flour with dietary fibers, protein, vitamins & minerals. It contains low sugar and is less in calories. It helps weight management & reduces the risk Diabetes. Contain no cholesterol & no transfat.

Photo caption:
Sijoy Varghese, actor and brand consultant to Elite Foods Group & Dr. Mumtaz Khalid Ismail, consultant clinical nutritionist & Professor jointly launching the new Arogya range products of Elite Foods. K.N. Ramakrishnan, DGM, Elite Foods Group, Danesa Raghulal, President,C.G. Prathibasmidan, Director, Feggy Thomas, General Manager-Sales are also seen

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Business Diges March April 2018

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