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ViratKohli bats for better health

Published in Health Saturday, 16 December 2017 16:24


Encourages Indians to “Eat Lot,Fikar Not!” with Too Yumm!guiltfree snacks


Guiltfree Industries Limited, the FMCG division of the RP-SanjivGoenka Group, has announcedIndiancricketer captain, youth icon and a fitness enthusiastViratKohli as their health ambassador for Too Yumm!. Being a sportsperson, ViratKohli is a strong believer in eating right and staying fit. The announcement has been made through a national campaign with the tagline “Eat Lot, Fikar Not!”. Both the brand and ViratKohlibelieve and share the same philosophy of propagating a healthy lifestyle.


Citing a huge opportunity in the healthy snack market owing to changing consumer preference towards a healthy diet, Guiltfree Industries Limited launched Too Yumm! earlier this year. At the time of its launch in three cities, the brand introduced wheat thins which are baked and fox nuts which are air popped. With a short span of six months, Too Yumm! introduced a third snack - baked Veggie Stix. The brand also doubled its distribution network and is now available acrossall key metros and class 1 towns.


Commenting on the announcement Mr. SanjivGoenka, chairman of RP-SanjivGoenka Group, said, “Transformative changes are being seen on how Indian consumers, especially the younger generation, eat and drink today. There has been an increasing popularity among healthy foods, which is the impetus behind the burgeoning growth of the healthy snack market.Too Yumm! is a healthier snacking option, which does not compromise on taste and brings a refreshing change to the snacking scene.


We are very glad to introduce ViratKohli as the face of Too Yumm! At RPSG, we wanted a brand ambassador who would advocate the values that the brand stands for. ViratKohli makes the perfect fit for the brand as many look up to him for not only his fitness regime but also for the healthy choices he makes.”


Sharing his thoughts, ViratKohli added, “Too Yumm! serves as the perfect snack that combines taste and health. I enjoybinging on it anytime, anywhere and to my heart’s content.With Too Yumm! you can indulge in your favouritesnack without feeling guilty.”



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