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Eureka Forbes changes the worldview of water purification with Aquaguard’s ‘Farak Dikhta Hai’ Campaign

Published in Health Tuesday, 20 June 2017 17:36




 Eureka Forbes Limited, India’s leading health & hygiene company and pioneer in water purification launched a new TVC campaign ‘Farak Dikhta Hai’ for its flagship water purifier brand Aquaguard. Being a leader in the water purification category, Aquaguard’s new campaign is yet another effort wherein the brand introduces first-of-its kind revolutionary patented technology – ‘BiotronTM’ and help consumers understand the clear differentiation the technology will make to their lives and health thereby strengthening preference for the brand.

Today, consumers have become more health conscious than before and are looking for innovative solutions which enable good health and wellbeing. Through the new TVC, Aquaguard aims to educate and create awareness among consumers and break free from the clutter about safe, pure, healthy water and focuses on the need of healthy drinking water for an individual’s holistic growth. As a part of this TVC, Madhuri Dixit will be seen highlighting the differentiation and impact that the new technology will have on human body and the need to drink healthy water. The campaign has been creatively planned by Triton Communications and will be launched across all media channels and platforms.

Synonymous to water purifiers in India, Aquaguard continues to be the leader in electric water purification with a market share of 67%. Specifically when it comes to Tamil Naidu and Kerala, Aquaguard has its presence in around 53 markets and towns and the average penetration of water purifiers in these states is 30%.

Sharing his thoughts on the announcement,  Marzin R. Shroff, CEO- Eureka Forbes Limited said, “Over the last 3 decades, Eureka Forbes has continuously introduced new technologies and solutions; to address the changing consumer needs and environmental conditions. With growing competition and existence of unorganized players in the market, the brand as the leader has always ensured that its consumers are well-informed about the right technologies and have provided products that are best suited for their individual needs. Through the launch of ‘Farak Dikhta Hai’campaign, we continue our efforts to build a stronger and healthier India and aim to create a meaningful difference to the lives of the consumers thereby promoting healthy living.”
Commenting on her association with Aquaguard, Actress Madhuri Dixit Nene said, “I feel proud and delighted to be associated with a brand like Aquaguard, which continuously strives to make a positive difference in the lives of the consumers with its innovative solutions and offerings. Healthy water enriched with essentials minerals plays an important role for maintaining good health. Being a custodian of my family’s health and wellbeing, it gives me a sense of reassurance to be associated with the brand.”
Link to the TVC:  https://www.youtube.com/watch?v=zvez22BLMYg

Eureka Forbes Limited is India’s leading health and hygiene brand. A part of Shapoorji Pallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning, air purification and home security solutions. It has a base of 15 mn happy customers, a reach of over 1,500 cities and towns in India and a global footprint across 53 countries. In addition to Asia’s largest direct sales force, it has dealer and institutional channels, an inventive business partner network, a rural channel and one of the most expansive service networks in India. In its 34 years of existence, Eureka Forbes has been a pioneer and trend setter in direct selling in India and today is one of the largest direct selling companies in the world.
Aquaguard is the flagship water purifier brand of Eureka Forbes and has been conferred with numerous Indian and international awards for its superior technology.
Having been the first brand to launch air purifiers in India, Eureka Forbes has introduced revolutionary innovations in air purification with the launch of a range of air purifiers in 2015 under the brands, Dr. Aeroguard and Aeroguard. This new range of air purifiers is a breakthrough solution to India’s crippling problem of air pollution. Eureka Forbes started with air purifiers in the year 1996 and have been selling purifiers for almost 20 years now.

Aquaguard is the flagship water purification brand of Eureka Forbes and one of the largest selling in the world. Synonymous to water purifiers in India, Aquaguard continues to be the market leader in electric water purification. Launched in 1984, Aquaguard was the first water purifier brand to be introduced in India. Today with presence across over 18000 retail outlets, and its unique Direct Sales network of over 5000 trained and certified water specialists – Eurochamps; over 6500 service technicians and over 1800 service centers across India, Aquaguard is the most preferred choice of more than 15 million consumer homes in over 600 cities of India. With over 30 years of research and development, Aquaguard is the only water purifier brand in the country to develop 17 water purification technologies to combat 17 different water conditions in India. It has received more than 130 certifications by leading water laboratories all over the world and has been conferred with numerous Indian and international awards for its superior technology.


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