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India’s largest clean label beverage brand adds to the festive cheer in the city of Kochi

Published in General Friday, 25 August 2017 17:51

Kerala’s largest festival gets juicier this season with cold-pressed juices from Raw Pressery. RAW Pressery is India’s first company to organize the fresh juice market using innovative cold-press technology and high-pressure pascalization. RAW Pressery juices contain no chemicals, preservatives, artificial colours or added sugar. In addition, no heat or air is thrust through the juice during the cold-pressing process, which helps the juices retains far more nutrition and living enzymes. This allows one to absorb the maximum nutrients, vitamins and minerals possible from the raw produce. All 25 variants have disrupted the juice market by introducing consumers with blends of fresh fruit, vegetables, nuts and seeds that maximize the nutrition and keep away the unnatural.

This Onam, the brand has partnered with Lulu Hypermarket to create unique engagement at the retail front. A retail experience zone at the Lulu Mall Kochi invites customers to sample their product range while enjoying exclusive offers and flavours made available to ring in the festivities. Commenting on the activity Anuj Rakyan, Founder and Managing Director, RAW Presserysaid, “Kochi is a large health conscious market. We are pleased to offer the residents of this vibrant cultural hub an easy way to maintain a healthy lifestyle on-the-go. Whether you are a busy professional or are concerned about the nutritional needs of your family, RAW is the ideal way of staying healthy, starting right at the festive season!” 

Talking about partnering with RAW Pressery in Kochi, Shabu Abdul Majeed, Director – Retail Operations, Lulu Group International said,“The Lulu Group has taken cognisance of the fact that people are moving towards healthier lifestyles. Partnering with brands like RAW Pressery which combines health & taste is one of the many steps that we are taking to cater to the changing consumer preferences in Kerala region. The brand is already retailing flavours including unpasteurised Pure Coconut water, Sugarcane and Vegetable based juices which is adding greater variety to our assortment. Taking this successful collaboration further, we now retailRAW Pressery’s products in Dubai, Abu Dhabi and Qatar too.”

“At Raw Pressery every new territory is explored with focus to detail and quality. This is always in line with our clean label philosophy. Being India’s first clean label brand, we focus closely at simplifying the consumer’s experience while interacting with our product range. We keep things raw just as nature intended -  without any pretence, complex ingredients and anything artificial. 100 % of Raw Pressery’s product is made of 100% farm produce. We work with local farmers throughout the year to ensure quality of produce is maintained. Leading with our philosophy of All Good. No Bad, we aim to consistently deliver our range of juices, smoothies, boosters, soups and nut-milks to residents in Kochi through our partners at Lulu Group. With the largest footprint of stores, their growth plans and knowledge of the local market made it an easy decision”, said  Sreejit Nair, Director Sales, RAW Pressery.

Mr.Nair added, “Though we started with Kochi as our only retail point  into the state, we are overwhelmed with the response the brand has been receiving and are looking forward to expanding into other cities soon. Being here on occasion of Onam gives us immense pride and gratitude about celebrating this festival with our brand loyalists and our partners.”

Lulu International Mall, Pandhal Cake Shop, Brunton Boatyard Hotel, HAMF Daily Retail, HAMF Care & Cosmetics Oberon Mall, Elements Restaurant Chittoor Road & Gourmet House.

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Business Digest September 2017

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