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FPIs To Pick Up 10.5% In Digital Major Brightcom Group Featured

Published in Corporate Wednesday, 18 August 2021 17:00

The digital industry is gaining momentum. No wonder then that the Digital Major Brightcom Group has attracted the attention of Foreign Portfolio Investors (FPIs) to invest and grow along with fortunes.  

The board of Brightcom Group has recently approved the allotment of 11.96 crore shares to FPIs at Rs 31.17 to raise Rs 373 crore.  Sample this: Brightcom has increased its publisher strength from 10000 publisher in 2019 to 47000 publishers!

The Brightcom’s ads.txtis is currently implemented on more than 47000 websites. The Direct accounts stands at 89704. Brightcom has a major market share of 4.5% and a reseller account of 10098.

Brightcom is now set to acquire a digital advertising company that would further strengthen its own presence in the global Ad-tech space. The target company partners clients for their product strategy, product development, and operational support needs.
Post acquisition, Brightcom Group will strengthen its display, video and mobile advertising to cater to ad agencies and publishers. The company works closely with a number of reputed multinational ad firms.

Since the mass media budgets are shrinking, every brand is willing to look the digital way for ads that can be measured for its effectiveness. Blindly buying slots on television and print with a 'spray and pray' strategy has witnessed a setback; and, display, video and mobile advertising, where consumers are spending more time on and can be tracked effectively have thrived in this economic climate.  

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