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Eastern Bhoomika awards, given away to women achievers

Published in Corporate Tuesday, 12 March 2019 16:39


DGP SriLakshmi Prasad, IPS gave away the Chennai edition in a glittering ceremony



To mark the occasion of International Women’s day, at a ceremony held at a Chennai hotel, DGP (Vigilance) TANGEDCO, Mrs.S riLakshmi Prasad IPS and ace advocate and women’s right activist Ms.NeharikaDharmaraj, gave away the 6th annual Eastern Bhoomika awards to 8 women from different walks of life in Chennai. 


Eastern Condiments, the country’slargest exporter of spices and condiments manufacturer, makers of the well-known Eastern brand of products have been giving away these awards for the past 5 years, as a part their overall mission of turning the limelight on, on woman who have made a mark in their passion and vocation, away from all the noise and glitter. 


Speaking on the genesis of Bhoomika Eastern awards, MsSivapriya, Head – New product development at Eastern said – “The Eastern Bhoomika awards are not just another award given to woman who have been famous, but to those seemingly ordinary woman, who have willfully chosen a path less trodden, and continue to make an indelible mark, unfazed by the adversities and accolades which they don’t get. Every edition of Eastern Bhoomika award in the last 5 years has identified and honored such women across the country”.


Giving away the Chennai edition of the award, the chief guest MrsSrilakshmi Prasad, IPS, said – “From a tradition driven past, women from all walks of life have now come out of their shell, and have begun chasing what they feel is their passion and purpose. When this has a social connotation, those woman who have chosen to impact the society begin to make an indelible positive change. 


Awards like these, serve as a catalyst for yeoman causes which many women have now started pursuing, and the handful of awardees are just a small sample of thecial change happening around us. It gives me immense honor to be part of such an endeavor, she added.


FirozMeeran, MD, Eastern Condiments said - “The Eastern brand is a popular household name in the country, and most of our customers, primarily women, know the brand so well. When we thought of our way of giving back to the society, the objective was to recognize some of the ordinary women, who may not have entered the mainstream of public life, but have done some of the best possible changes over the years, quietly, behind all the limelight”.

“What we have done is just to turn the limelight on to such wonderful women, who are toiling and doing their best for social causes, for all these years”, he added.


Firoz Meeran also said that the overwhelming success of the Eastern Bhoomika Awards in previous years has prompted the Group to extend it across the country. The award ceremony is conducted simultaneously in major cities like Kerala, Chennai, Bangalore, Hyderabad, Lucknow, Varanasi on March 8th, International Women’s day.  He added that the aim of the campaign is to salute each and every woman who are generally gone unnoticed and unrecognized. A few fortunate women are able to show their mettle and come to the limelight.


Bhoomika awards microsite


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Business Digest August September 2018

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