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Sobha Group announces the launch of Hartland Aflux in Phase III

Published in Corporate Friday, 23 June 2017 18:12

Sobha Group, the UAE based multinational conglomerate now announced the launch of Hartland Aflux as part of Sobha Hartland Greens Phase III. More than 70% of apartments in Phase 1 and 2 of the unique property set in the heart of Dubai have already sold out.
Hartland Aflux which fall under the affordable luxury segment will enjoy the same signature quality of Hartland Greens apartments in Phase 1 and 2. Hartland Aflux will comprise of studios, 1,2,3 bedroom apartments in 2 L shaped buildings. The configuration of the building includes 2 podiums and a 12 floor-plan with a huge emphasis placed on privacy and lifestyle demands. Apartment sizes will range from 468 to 1,378 square feet making them smaller than the average Sobha Hartland apartment yet still grander than any other. These new apartments will have unobstructed views of the Dubai canal with a generous spread of 2.4 million sq.ft. of green spaces and villa communities around it. Phase 3 promises to be better in terms of the exterior with access to interrupted views of the community and Dubai Canal. This is an ideal project for both investors and end-users.
There is a perfect balance of space utilization where the sizes of the apartments are reconfigured as per the customer’s needs. The ticket price of these apartments will be much more attractive than the earlier offerings. Expected completion date is October 2019.
PNC Menon, Founder and Chairman, Sobha Group, said: "With almost four decades of experience in the Middle East, we are committed to providing urban living close to the city center and make it accessible for our consumers of various nationalities. This project caters to affordable luxury segment and offers the perfect home for modern families or nuclear families and first time buyers without compromising on the renowned Sobha quality. The product has been developed with both investor and end user category in mind. Also it will have many features and benefits that would differentiate this product from our existing ones."
Phase III of Sobha Hartland has left no stone unturned in terms of lifestyle and recreational facilities. The residents will have access to a pool along with a waterfall, jogging track and kids play on podium level. It also has retail on ground floor and an Outdoor Gym. There are also apartments on the podium level which will have a private garden.
In India, Sobha Group is also known as one of the most admired and trusted real estate brands. Recently the company was awarded the title of the top brand of Indian real estate sector for the third consecutive year by the Brand X Report 2016-17, an annual study conducted by Track2Realty.  In addition, the report has carried out a global survey which rates Sobha as the Number 1 Real Estate Company in top of the mind recall of the NRIs spread over a number of countries.

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