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ICICI Lombard to Celebrate March 2023 as Women's Month

Published in Banking & Finance Wednesday, 08 March 2023 17:19




Health Check-ups and Motor assistance to all women across India




Knowledge workshops for IL’s women agents




Mumbai: ICICI Lombard, India’s leading general insurer

announced today that it would celebrate March as Women's month in an endeavour

to empower women in their physical and financial well-being. The company will

be offering complimentary health check-ups,

which will be available to

10,000 women on a first-cum-first serve basis across major locations in India. Moreover,

with the aim of promoting women entrepreneurship the company will embark on a

comprehensive training program to recruit and educate the women agents &

brokers. Women can also avail roadside

assistance service (RSA) during this entire month


As part of this initiative, the Health

Diagnostic Check-ups will cover CBC, thyroid profile, vitamin D and B12, RBS,

Ferratin (Iron study). Women across locations in India can avail these services

through our IL TakeCare app, which

offers a convenient and easy-to-use platform to manage their health and

insurance needs.


In addition to this, the insurer is also

offering complimentary roadside assistance service (RSA) to Women motorists

where they can get support in coping with car breakdown, accidents, flat tyre,

loss of fuel, electrical failure etc, when driving during odd hours. Women

motorist can call IL’s customer care for assistance during the entire month.


According to the National Family Health Survey (NFHS-5), only 30% of women in India in the

15-49 age group have health coverage. This leaves a huge section of the female

population uninsured, mainly owing to a lack of awareness, financial education

and accessibility. Today, as women climb the ladder of success and make their

mark in each sector of the economy, it is imperative to bring them to the

health insurance fold, safeguarding not just their health but their financial

health as well, and continue their valuable contribution to their families and society.


Sanjeev Mantri, Executive Director,

ICICI Lombard said, “At

ICICI Lombard, we inculcate a special focus on women’s health, both physical

and financial. Traditionally women, who take care of the entire family, often

neglect their own health. This International Women’s Day (IWD) we, as a company

want to acknowledge their tremendous contribution and spread awareness for

women to take charge of their health through these initiatives. In addition, women

as a segment remains highly underpenetrated, hence it is our endeavour to

accelerate the change and encourage more women to take active part in their

insurance and financial decision-making.”


A recent survey by ICICI Lombard on

Women’s Awareness and Attitude towards General Insurance in India also touched

upon some nuances that seemingly govern the purchase of insurance products by

women. According to the survey, 60% of

financially independent women over the age of 40 had purchased a general

insurance product.




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