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Škoda Auto India deploys slew of offers under all-new Summer Campaign Featured

Published in Automobile Friday, 10 May 2024 17:27



•The campaign will cover every dealership and touchpoint in India

•Service products specially launched for the summer season

•Discounts and complimentary services across the board for Škoda customers

•Camp will continue till 30 June, 2024


Mumbai, May 10, 2024 –Soon after announcing an all-new compact SUV and introducing a minimum of six airbags across all variants on its 5-star Global NCAP safety rated models, Škoda Auto India continues on its customer centric strategy with the introduction of an all-new Summer Camp for its customers. 


Speaking on the customer initiative, Petr Janeba, Brand Director, Škoda Auto India, said: “Our customers are a central part of all our endeavours. This is reflected in our Human Touch approach, which is a global philosophy and has been localised for India in the form of the ‘My Mantra’ programme. While we continue to build our product actions, our strategy to get closer to our customers, offering them an unparalleled ownership experience is pivotal. This Service Camp is a step in that direction and is also a token of our appreciation to our customers, who choose to be part of the Škoda family.”


The Summer Campaign


The Summer Camp starts immediately and is accessible at every Škoda Auto India dealership, service centre and touchpoint across India. Under it, Škoda customers can avail discounts on a slew of services and customer-centric facilities. Value Added Services have an offer of upto 20%. Facilities like a Ceramic Coating carry discounts of upto 30% under the campaign. An eco-friendly, water-saving Dry Wash of the cars can be availed at a 20% discount. Customers can also sign up for a Road Side Assistance package at a cost that’s 20% lower than usual under this Summer offer. Moreover, Škoda Auto India’s add-on Anytime Warranties carry fabulous offers too. And to top it off, the company is offering its standard 40-point Check-up absolutely free as part of its all-new Summer Campaign.  


Through the season


Škoda Auto India’s Summer Camp begins immediately and stretches for over a month right upto June 30, 2024. During this period all Škoda Auto India customers, including customers of legacy cars like the Rapid, Octavia and the Yeti, alongwith India 2.0 cars like the Kushaq and Slavia and the premium Kodiaq and Superb can avail of these benefits. 


Warranty with safety


Auto India already offered a 4-year/100,000 km standard warranty when the industry standard is about 3-years/75,000kms. Customers, under Škoda’s Peace of Mind programme, can extend this 4-year standard warranty up to the 5th or up to the 6th year/150,000 km (whichever is earlier). In 2023, the company introduced an Anytime Warranty that allowed customers to have an additional warranty added, providing their cars a total warranty coverage of up to 8 years/150,000 km (whichever earlier). This package can now be availed of at discounted rates under the latest Summer Camp.


Škoda Auto India’s industry-leading warranty packages are in addition to the company’s recent introduction of six airbags as standard across the range furthering the safety quotient in the proven and tested India 2.0 cars. With the full 5-stars under Global NCAP for the Kushaq and Slavia, and the same score under Euro NCAP for the Kodiaq 4x4, and the recently introduced Superb luxury sedan, Škoda Auto India continues with its tradition of offering a 100% fleet of crash-tested cars rated 5-stars for adults and children in the Indian market.


Human Touch – ‘My Mantra’ programme


Škoda Auto India has put in place several trainings and workshops for its sales and after-sales verticals, towards improving customer satisfaction, connected through its Human Touch philosophy. 


Škoda Auto’s Human Touch approach is a global philosophy and has been localised for India in the form of the ‘My Mantra’ program, and enables a customer-first approach across all dealerships. 



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