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Mercedes-Benz India introduces ‘Circle Elite’

Published in Automobile Friday, 27 July 2018 15:20



A bespoke programme for its astute customers to indulge in opulence beyond ordinary 

•Further strengthens its customer-centric initiatives in luxury car industry with the finest 360 degree immersive customer loyalty programme 

•Dining delight: Exclusive dining offers specially curated for customers, discounts and other benefits at over 100 premium restaurants across the country along with exclusive set-up on special occasions

•Staycation: Exclusive getaway offers at more than 45 exotic properties across the country   

•Golfing services: Complimentary Golf lessons for customers and their families, an option to choose from top Golf courses across the country  

•Global travel& Medical assistance:Customers can avail travel assistance such as Inoculation and Visa requirement informationand medical assistance such as Telephone Medical Adviceacross the globe

•Bespoke requests: Customers can call a hotline no. and book slots for RSVP events, place special bespoke request for assistance across the globe

•Retail, luxury and lifestyle benefits:Benefits around luxury, lifestyle events & electronics categories with unique offers exclusively for Mercedes-Benz customers 

Mercedes-Benz India, country’s largest luxury automobile brand ,announced the roll-out of one of the finest bespoke programme for its discerning customers – ‘Mercedes-Benz Circle Elite’. With this initiative, Mercedes-Benz customers can access an exclusive world of benefits and privileges by simply dialing a hotline number. The ‘Mercedes-Benz Circle Elite’ programme has tie-ups with leading lifestyle and luxury brands in the spheres of hospitality, entertainment, travel, sports, healthcare and more. All 2018 Mercedes-Benz customers get automatically enrolled into the programme at no additional cost and can benefit from their association with Mercedes-Benz, matching their lifestyles and aspirations.

Roland Folger, Managing Director and Chief Executive Officer, Mercedes-Benz India said, “Amidst many firsts, ‘Mercedes-Benz Circle Elite’ is yet another benchmark initiative by Mercedes-Benz India in the luxury car segment. We have crafted this exquisite program for our customers for their enduring relationship with Mercedes-Benz. The idea is to offer them in their daily experiences customized services ranging from gourmet cuisinesto golf course and everything in between. The bespoke request encompasses dining, art &culture, shopping, business, golfing and other services. It also entails services such as travel and medical assistance. We hope that these intriguing indulgences and custom-made experiences will further drive value to our customers. The programme is in line with our brand ethos, a manifestation of the trust and love our customers have in us. This is another initiative that will distinguish Mercedes-Benz and help us sustain our ‘Best Keeps Leading’ leadership philosophy in the Indian luxury car segment.”


Details of the programme

Dining Service

Dining offers especially curated for customers to indulge in gastronomic experiences and avail exclusive offers at more than 100 premium restaurants across the country. Complimentary cake & bouquet at the table, courtesy Mercedes-Benz at select restaurants.



Customers can unwind in a world of extravagance and modern luxury at enchanting properties nationwide - over 45 exotic properties to choose from for weekend getaways. 



Customer can spend an exciting day on lush green ground with their loved ones and enjoy complimentary Golf lessons. Tie-up with top golf course across more than 10 cities. 


Global Travel Assistance

Assistance like inoculation and visa requirement information, interpreter referral, lost document advice & assistance, legal referral, emergency translation assistance, emergency document delivery, emergency message transmission, arrangement of transportation and accommodation for accompanying family members.


Medical Assistance

Medical facilities such astelephone medical advice, medical service provider referral, arrangement of hospital admission, guarantee of medical expenses incurred during hospitalization & monitoring of medical condition during hospitalization, arrangement of emergency medical evacuation, arrangement of emergency medical repatriation, arrangement of repatriation of mortal remains, arrangement of compassionate visit, arrangement of return of minor children and arrangement of accommodation will be provided to the customers during their travel abroad.


Bespoke Request

Bespoke request includes array of services ranging from wine and dine, arts and culture, shopping services, business services, golfing services, travel services, event planning, pet care assistance and massage and aromatherapy services.


Retail, Luxury and Lifestyle benefits 

Periodical tie-ups with exorbitant brands across retail, luxury and lifestyle segment for special offers exclusively for Mercedes-Benz customers 


Customer Service initiatives are the most influential differentiators in the Indian luxury car segment and Mercedes-Benz in India offers its customers a range of services for a hassle-free and delightful ownership experience. 


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Business Diges March April 2018

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