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Mahindra creates new milestone with sales of 10 lac Boleros since launch

Published in Automobile Saturday, 14 April 2018 15:53




    Regains spot in list of  top 10 Passenger Vehicles in India as the 3rd highest selling SUV
   Outperforms UV industry with 23% year-on-year growth
 
Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the USD 19 billion Mahindra Group,announced that its iconic SUV, the Bolero has touched a new milestone, having sold 10 lac units, since inception.
 
The Bolero has also regained its position in the list of Top 10 Passenger Vehicles of India where itfeatures as the thirdhighest selling SUV in the country. It is significant to note that the Bolero has registered year-on-year growth of 23%, outperforming the industry which has witnessed 17% growth.
 
Speaking on this achievement, Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “This is a proud moment for us as our iconic brand, Bolero crossed the 10 lac units milestone, since launch. Infact the Bolero has regained its position in the top 10 passenger vehicles in India, which is a validation of the confidence consumers, in semi urban and rural India, have reposedon the brand. Further the successful launch of the Bolero Power+ has helped the brand to grow steadily, inspite of several new launches in the UV space. I am sure that the Bolero will continue to be as popular on Indian roads in the years to come”.
 
The launch of the Bolero Power+ in 2016 has been an evolution of this powerful brand and since then the Bolero has grown steadily. With an enhanced value proposition, the Bolero Power+ delivers more power, more mileage & a peppier drive. This has further enhanced the brand’s appeal. With its take on anything capability, today the Bolero is the preferred choice not only amongst its core customers but also amongst a larger set of buyers.
 
About the Bolero
Since its launch in August 2000, the Bolero has evolved significantly, incorporating features and aesthetics in line with the changing lifestyle and aspirations of the Indian consumer over the years. Infact the Bolero was India’s highest selling SUV for 10 years in a row, since 2005-06. Today there are over 10 lakh Boleros on the road.
 
The brand’s popularity is also visible in the online space. The Mahindra Bolero community on popular social networking site, Facebook, has almost 2 million fans sharing their adventures and experiences in their Boleros. The legacy of the Bolero is far reaching as it has also emerged as the vehicle of choice for for the military and para military forces.





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