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‘Mercedes-Benz Certified’ witnesses 60 per cent growth in last 3 years

Published in Automobile Wednesday, 20 December 2017 16:31

 

 

 

•Mercedes-Benz Certified cars sold over 12,000 units of pre-owned cars (including Mercedes-Benz and non-Mercedes-Benz Cars inclusive) within three years of inception 

•Most extensive Pre-Owned sales network with over 165 display bays and 18 outlets 

•Comprehensive digital car evaluation system with 139 point check

•Salient features: hassle-free documentation, verified service history, attractive trade-in and finance options

•20 per cent growth anticipated in the Pre-Owned Cars segment for 2018

•Tier II and Tier III cities contribute to a larger market share as compared to the metros 

•Strong potential in the segment with Mercedes-Benz witnessing 60 per cent growth overthe last three years 

India’s largest luxury car maker Mercedes-Benz India  completed threesuccessful years of its Pre-Owned car brand, ‘Mercedes-Benz Certified’. Launched in December 2014, ‘Mercedes-Benz Certified’has the largest market share in the organized Pre-Owned car market. The brand has already sold over 12,000 Pre-owned cars registering a robust 60 per cent growth in India since its inception. The cars under ‘Mercedes-Benz Certified’ go through a stringent 139-point checklist for hassle-free ownership experience. The experience of buying a Mercedes-Benz Certified car isequivalent to a new car purchase,offering class-leading facilities, service infrastructure, tailor-made financing options, exclusive warranty and service packages.Mercedes-Benz has been in the Pre-Owned car business since 2010 as ‘Proven Exclusivity’ and the brand was renamed as ‘Mercedes-Benz Certified’ in 2014.

Commenting on the occasion,Roland Folger, Managing Director and CEO, Mercedes-Benz India, said, “We have witnessed strong demand for our ‘Mercedes-Benz Certified’ cars and customers have appreciated our entry into the organized Pre-Owned Car business. The market size of Pre-Owned cars has grown significantly and Tier II and III cities contributesignificantlyto this. ‘Mercedes-Benz Certified’ products offer a complete peace-of-mind and a hassle-free ownership experience to our customers.There is a strong demand for Mercedes-Benz products due to their superior build quality, tested reliability and impeccable craftsmanship leading to their high re-sale value. The Indian Pre-Owned car market has a huge growth potential and it is estimated to grow by 20 per cent in 2018. We expect ‘Mercedes-Benz Certified’ business to grow significantly in the foreseeable future and contribute to the brand’s growth in India.”

The cars enlisted under ‘Mercedes-Benz Certified’ are selected based onthorough quality checks conducted by trained Mercedes-Benz staff. The Mercedes-Benz products sold under the brand come with manufacturer-backed warranty of one year or 20,000 kms.

Every car needs to meetthe following parameters to be able to sell under the ‘Mercedes-Benz Certified’: 

•The age of the Mercedes-Benz model needs to be less than five years

•It should have run less than 100,000 kilometers

•It should not have any accident history 

•It should not have more than two previous owners

‘Mercedes-Benz Certified’also provides an opportunity for customers to upgrade from their non Mercedes-Benz car for a Mercedes-Benz, from the brand’s range of sedans, SUVs and even AMGs. The customer will also be assured of the right price for their pre-owned car through a transparent evaluation process and confidence via a stringent documentation process. ‘Mercedes-Benz Certified’, customers will have the opportunity of accessing the exciting world of the Three Pointed Star. 

 

Mercedes-Benz also boasts of a strong retail network presence in the country. 

 

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