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Volvo Cars executes ‘Make in India’ plans; first locally-assembled XC90 rolls out from Bengaluru plant Featured

Published in Automobile Tuesday, 10 October 2017 14:09





Volvo Cars, the Swedish luxury car company keeps its promise and rolled  out its first assembled car, the luxurious XC90 today from its plant in Bengaluru. Earlier this summer, Volvo announced that it would start assembly operations in India in 2017. India has shown a great long-term potential for a fast-expanding luxury segment and the decision to assemble Volvo Cars locally has provided the company a strong platform to achieve 10% segment share by the end of the decade.

The assembly operations is located near Bengaluru in southern India and focus on models based on Volvo’s SPA modular vehicle architecture. Apart from the XC90 more models on the SPA architecture are slated for local assembly and an announcement on the same will happen at a later stage. 

Volvo Cars is working together with Volvo Group India - the truck, bus, construction equipment and Penta engines manufacturer – for its assembly operations and is making use of Volvo Group India’s existing infrastructure and production licenses near Bengaluru.

"It’s a moment of great delight and pride for all of us at Volvo Cars”, said Charles Frump, the newly appointed Managing Director for Volvo Auto India. “The roll-out of first locally assembled Volvo Car speaks volumes for the company’s commitment to grow further in India. The last three years have been good for us in India and we noticed a positive and encouraging growth in terms of increased segment share, world-class product and new dealer appointments. I think we are on-track to be in the reckoning as a formidable luxury car company in India and are set to garner a bigger pie of the segment.”

He further added, “In terms of quality, each locally assembled Volvo Car will have same International standards as anywhere else in the world.” 

Volvo Cars’ decision to assemble its models locally and market its vehicles as ‘Made in India’ resonates well with the central government’s initiative that seeks to highlight and promote Indian manufacturing prowess.

While the Indian luxury market is still relatively small, it is forecast to grow rapidly in coming years. Volvo currently has a segment share of about 5% and aims to double this by 2020. Volvo Cars in India have had a robust 32% growth in sales volumes in the past two years and the 2017 trend is as per our plan to achieve 2000 cars, which will witness a growth of 25% year-on-year.

Swedish luxury car company Volvo Auto India (VAI) established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products through its dealerships in South Delhi, West Delhi, Gurgaon, Ahmedabad, Surat, Mumbai, Chandigarh, Coimbatore, Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam, Kolkata, Vijayawada, Jaipur, Pune and Lucknow. Opening soon in  Kozhikode(Calicut).



Photo Caption

 

Charles Frump, MD, Volvo Auto India at the  First Made In India Volvo car roll_out in Bengaluru

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