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Mercedes-Benz puts Kochi on AMG’s global map Featured

Published in Automobile Tuesday, 29 August 2017 12:21



Inaugurates India’s sixth AMG Performance Center at Rajasree Motors

Pursuing the global celebrations of 50 years of AMG, the country’s largest luxury car maker Mercedes-Benz India  launched India’s sixth and Kochi’s first AMG Performance Center at Rajasree Motors. With the latest AMG Performance Center (APC) in Kochi, Mercedes-Benz India will now be offering exclusive and personalized services to its existing and potential AMG customers in Kochi.

The AMG Performance Centers are designed to offer an exclusive and customized Mercedes-AMG product experience and commit to first-class service quality at every stage in the customer relationship. Mercedes-AMG offers an exceptional brand experience; providing luxury car owners and aspirers the preferred exclusivity. The APCs are characterized by a consistently applied and unique AMG brand identity. High quality interiors with exclusive furnishings and a palette of AMG colours, creates an exclusive atmosphere for driving enthusiasts. These distinct AMG Performance Centers along with an impressive AMG portfolio comprising 12 models, promises a strong growth for the AMG portfolio in India

It houses a full dry wall construction as per the global standard of APC centers. A dynamically flowing room is created by integrating free-form dry wall structure to demarcate the spaces. Right angles are broken up, constantly producing new visual connection and slight lines along a fascinating spatial choreography. The Regupol flooring with tyre marks, kerbs and Pit lane marking, immediately bring to mind the world of motor sport. The shagpile carpet creates a pleasant atmosphere and improves the quality of the visit.

Large textile graphics gives an emotional and passionate looks to the entire area for passionate enthusiasts. The interactive sound module is a guaranteed goosebumps enhancer and the passionate performance enthusiasts can experience the distinctive sounds and features of the entire AMG portfolio. This state-of-the-art facility is close to airport, is easily accessible and away from the city traffic. This facility offers a real ‘LuXexperience’ to the customers.

Roland Folger, Managing Director & CEO, Mercedes-Benz India while inaugurating the Centre said that Mercedes-AMG has been spearheading the performance segment not only globally but also in India. Currently, it holds over 50 percent market share in India and is proud to offer 12 different AMG products for our niche performance enthusiasts across the country. Close to 15% of  AMG sales come from Tier II cities. Kochi has evolved into a potential market for luxury and performance cars and the Company  thought it was about time to spread its AMG network in this market, thus moving even closer to where  AMG customers are.

Mercedes-Benz India registered a historic 18% growth achieving the best ever June, second quarter, and half-yearly sales in 2017. Mercedes-Benz sold 3,521 vehicles in India in the April-June 2017 period, over the 2,975 units sold during the same period last year. Furthermore, the company also had the best-ever June sales with a 40 per cent growth achieved over June 2016. This year the company also marked the brand's highest ever half-yearly sales, which went up by 8.7 per cent with total sales accounting to 7171 units against the 6597 units sold during the corresponding period last year. We at Mercedes-Benz India have the largest installed production capacity in India, the highest investment for any luxury car maker in this country coupled with the densest network reach of 87 outlets across 42 cities.

The AMG Performance Centers are the key pillars of the Mercedes-AMG growth strategy in India and offers unique experience to AMG customers and performance driving enthusiasts. The AMG sales and service experts ensure first-class service delivery at every touch-point throughout the customer relationship life-cycle, through a rigorous and uniform global training program. Globally, the AMG Performance Centers are central pillars of the AMG growth strategy. These 400 + touch points, which have been part of the Mercedes-Benz distribution network since 2008, create optimal market reach for the brand.

Mercedes-Benz India registered the half yearly sales of 7171 units in the January–June 2017 period. In 2017, ‘One Team, One Goal’ will be Mercedes-Benz’s philosophy, towards achieving best customer experience. The company will have fascinating product introductions, innovative luxury retail experience, value driven finance programmes and innovative after-sales service experiences. With ‘One Team, One Goal’ philosophy, Mercedes-Benz India will continue the ‘winning’ momentum it has created for itself in the diverse Indian market.

Photo Caption:
Roland Folger, Managing Director & CEO, Mercedes-Benz India inaugurating AMG Performance Center at Rajasree Motors, Desam, near Kochi.






Last modified on Tuesday, 29 August 2017 13:18

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